METRO officially announced its market entry into Myanmar
March 8, 2019
Yangon, Myanmar, 8 March 2019 – METRO today officially announced its market entry into Myanmar which becomes the 36th country in the German wholesale company’s international portfolio. Built on its modern warehouse in Yangon and empowered by its efficient digital ordering and delivery services, METRO Wholesale Myanmar is serving local professional customers in the fast-growing hospitality and tourism sectors.
“The food wholesale industry in Myanmar offers big potential for METRO and we believe our engagement in the trade sector will contribute to local economic growth including the agriculture, tourism and hospitality sectors, and help upgrade the food wholesale infrastructure sustainably for the local community”, said Philippe Palazzi, Chief Operating Officer and member of the Management Board of METRO AG, at the grand launch ceremony today in Yangon.
Distinctive from its operations in other countries, METRO in Myanmar doesn’t run stationary wholesale stores but provides a virtual “one-stop” convenient shopping experience for customers through e-commerce and delivery systems. Central to the wholesale operations in Myanmar is the 5,800 m2 warehouse situated in Thilawa Special Economic Zone outside Yangon. It is a state-of-the-art facility where incoming goods are received, stored, processed and packed in compliance with stringent quality and food safety standards for delivery to customers.
At present, 300 customers across the country are enabled to select from an assortment of over 2,000 high quality food and non-food products through METRO’s digital platforms such as the website and mobile app for online ordering. Delivery is carried out through a third-party logistics service provider with a fleet of modern temperature-controlled trucks.
In recent months, METRO has developed partnerships with local food suppliers and producers across different regions and states of Myanmar. METRO is buying directly from farmers so they benefit from the optimized and efficient supply chain that the company provides. At the same time, METRO’s customers can enjoy the premium freshness of products.
“For us, Myanmar is about partnerships and elevating quality standards. We are driven to give back to the community and to improve the lives of local food suppliers and producers through trainings around food safety, crop production handling and good agricultural practices which allow them to meet international standards. In this way, we will help unlock the potential of the local agricultural, livestock and fisheries sector and foster export opportunities through the firm’s international sourcing channels”, said Mr. Jens Michel, CEO of METRO Wholesale Myanmar.
“Looking forward, we will look to continually innovate and enhance our e-commerce platform with digital solutions and thereby contributes to our customers’ requirements in wholesale and hospitality sector,” he added.
Focusing on Food Safety Through Training and Supply Chain Optimization
Targeting 75% of products sourced locally and with food safety improvement a top priority for the country, METRO has been making continuous efforts to build up strong partnership through trainings as well as knowledge and expertise transfer for food suppliers and farmers across different regions and states in Myanmar. A competent and efficient supply chain is crucial to METRO’s operational success as well as the local community’s well-being.
A series of dedicated food safety and Hazard Analysis and Critical Control Points (HACCP) trainings have been delivered in recent months to equip local fish and chicken suppliers with necessary know-how and skills in food production and handling. In addition, METRO Myanmar has arranged Good Agricultural Practices (GAP) trainings for 200 Fruit & Vegetables farmers specializing in the production of onion, potato, garlic and tomato.
METRO Myanmar will carry on these endeavors in the coming years, with advanced trainings for the local agricultural sector, to further help raise local farmers’ qualification. Such efforts are also to ensure the wholesale company’s own unique food safety concept “Farm to Fork” is guarded by an optimized supply chain, throughout which the global quality standards for food safety and hygiene are fully complied with.
Local Workforce for Customer Relationships
Over 90% of the current workforce at METRO Myanmar, approximately 150 employees, is staffed by local talents. Among them, there is a strong and well-trained sales force tasked with building and enhancing relationship with customers. The team guides customers through the digital ordering and delivery processes and promotes food safety, traceability and sustainability.
In Myanmar, METRO will also be initiating its global voluntary self-commitment to significantly reduce its plastic footprint by 2025. The company launched its METRO Plastics Initiative in September 2018 and has set itself the goal of phasing out the conventional single-use plastics and replacing them with reusable, recyclable or compostable alternatives in the coming years.
Celebrating METRO’s Official Launch in Myanmar
At today’s launch ceremony held at The Pegu Club in Yangon, speeches were shared by government representatives, Mr. Melvyn Pun, CEO of Yoma Strategic Holdings, and METRO executives.
The event, which was attended by dignitaries from various embassies of Myanmar, customers of METRO, local and international suppliers, business partners and members of the media, also featured a ribbon-cutting ceremony, entertainment performances and various booths to showcase METRO’s local initiatives around trainings for farmers, food safety, logistics and e-commerce and varieties of products
METRO Wholesale Myanmar was established in February 2017 as a joint venture between METRO and Singapore-listed Yoma Strategic Holdings. For more information about METRO, please visit https://metro-wholesale.com.
METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO also supports the competitiveness of entrepreneurs and local businesses with digital solutions, and contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 36 countries, represented by METRO Cash & Carry and Food Service Distribution, and employs more than 100,000 people worldwide. In financial year 2017/18, METRO Wholesale Division generated sales of €29.5 billion.
METRO Cash & Carry is an integral part of METRO Wholesale Division, operating in 26 countries and focusing on professional customers such as hotels, restaurants, caterers as well as small and mid-sized retailers and institutions. METRO Cash & Carry is a partner of many small and mid-sized independent businesses. Their success is our focus. We have made it our goal to empower millions of independent businesses with our industry-leading expertise in food quality and safety, supply chain and sustainability as well as customized solutions and digital innovations. More about METRO: https://www.metroag.de/en
About METRO Wholesale Myanmar
METRO Wholesale Myanmar will help improve the agriculture sector of Myanmar by buying directly from farmers for its B2B customers. In this way, farmers will benefit more from METRO’s optimized and efficient supply chain and its B2B customers can enjoy premium freshness of the products. With the ultimate aim of being the “Champion for Independent Business”, METRO Wholesale Myanmar passionately serves independent businesses with differentiated and exclusive food assortment, services and solutions. Our motto is - “Delivering Foods directly from farm to table.”