Fish Seller

With more than 670 stores in 24 countries across Europe and Asia, METRO has established itself among the top players in its international industry. Everyday more than 100,000 dedicated employees around the world serve around 16 million customers such as hotel and restaurant operators, catering and hospitality firms, independent small retailers, institutions and offices. A broad range of assortment consisting of up to 20,000 food items and up to 30,000 non-food articles provides customers with a unique one-stop shopping experience. Innovative and customised services complement the range of offers. Worldwide METRO is particularly known for its exceptional competence in fresh food ranges.

The customer is the central focus of all products and services provided by METRO. The company views itself as an equal partner with its customers. As such, it is not just a vendor. Rather, it has deep understanding of the business and the specific challenges faced by professional customers and helps increase their competitiveness.

For each of these customer groups, METRO offers customised assortments and services at an excellent value for money. This offer is complemented by specific solutions such as retail concepts and professional consulting services to optimally support professional customers in their respective businesses and make these more successful.

METRO has a clear commitment to the independent entrepreneurs as the wholesale company exhibits its deep understanding of their needs and positions itself as the partner of choice for independent small and medium-sized businesses.

Indian customer
Chinese Market Gangway

METRO’s flexible sales concept can be optimally adapted to meet the specific conditions and needs of the respective countries. METRO varies its formats, particularly with respect to assortment depth and selling space, which can cover from 2,500 to 22,000 square metres. Most of the stores have a selling space of between 6,500 to 8,500 square metres. In addition, a special city centre store format has been successfully implemented in Paris, Madrid and Rome. With a selling space of up to 3,000 square metres, these stores cater to the needs of the key target group of hotels, restaurants and catering firms, and primarily offer fresh foods.

In 2017, we joined forces with professional chefs to align our brand image and product range with the wholesale sector. In 2018 we rolled out this product mix in all countries, and like-for-like sales of own-brands grew by 3% in financial year 2018/19.

  • METRO Chef - designed to satisfy the demanding gastronomy needs with quality food products.
  • METRO Professional - developed with and for professionals with the aim to offer customers´ peace of mind and trust. It provides practical, reliable and efficient accessories, tools and appliances.
  • METRO Premium - created to offer distinctive high-end quality food for delightful culinary experience by making the guests feel special.A change in the way of working from focusing on price to focus on quality, a shift of mindset from trading approach to building together will also transform our customers’ response from transactional to loyalty.
HoReCa Customer is supplied
Staff and Customer in a Cafe

In every country it operates, METRO stays true to its social responsibility and is widely engaged in the local community development as a reliable employer, a dedicated player in the trade infrastructure upgrade and an expert supplier of a broad range of products for its customers. As a responsible corporate citizen, METRO aims to make a sustained contribution to the society as well as the environment within its business activities to help secure long-term sustainable growth.

More information about our corporate social responsibility activities